Steve Jobs introduces the iPhone - 2007
this is a day i've been looking forward to for two and a half years every once in a while a revolutionary product comes along that changes everything and apple has been well first of all one's very fortunate if you get to work on just one of these in your career apple's been very fortunate it's been able to introduce a few of these into the world in 1984 we introduced the macintosh it didn't just change apple it changed the whole computer industry in 2001 we introduced the first ipod and it didn't just it didn't just change the way we all listen to music it changed the entire music industry well today we're introducing three revolutionary products of this class the first one is a widescreen ipod with touch controls the second is a revolutionary mobile phone and the third is a breakthrough internet communications device so three things a widescreen ipod with touch controls a revolutionary mobile phone and a breakthrough internet communications device an ipod a phone and an internet communicator an ipod a phone are you getting it these are not three separate devices this is one device and we are calling it iphone today today apple is going to reinvent the phone 这是我两年半来一直期待的一天，每隔一段时间就会出现一种革命性的产品，它会改变一切，而苹果首先是一个非常幸运的人，如果你能从事其中的一个这些在你的职业生涯中Apple非常幸运，它能够在1984年向世界推出其中一些，我们推出了Macintosh，它不仅改变了Apple，它还改变了整个计算机行业，2001年，我们推出了第一款iPod，但它并没有改变。它不仅改变了我们听音乐的方式，它还改变了整个音乐行业。今天，我们将介绍三款此类革命性产品，第一款是带触摸控制的宽屏iPod，第二款是革命性的手机第三个是突破性的互联网通信设备所以三样东西带触摸控制的宽屏iPod革命性的移动电话和突破性的互联网通信设备这是一个设备，我们今天称它为iphone今天苹果将重新发明手机，
no actually here it is but we're gonna leave it there for now so before we get into it let me let me talk about a category of things the most advanced phones are called smart phones so they say and they typically combine a phone plus some email capability plus they say it's the internet sort of the baby internet into one device and they all have these plastic little keyboards on them uh and the problem is that they're not so smart and they're not so easy to use so if you kind of make a you know business school 101 graph with a smart access and the easy to use access phones regular cell phones are kind of right there they're not so smart and they're you know not so easy to use um but smartphones are definitely a little smarter but they actually are harder to use they're really complicated just for the basic stuff people have a hard time figuring out how to use them well we don't want to do either one of these things what we want to do is make a leapfrog product that is way smarter than any mobile device has ever been and super easy to use this is what iphone is okay so we're going to reinvent the phone now we're going to start with a revolutionary user interface is the result of years of research and development and of course it's an interplay of hardware and software now why do we need a revolutionary user interface i mean here's four smartphones right motorola q the blackberry palm treo nokia e62 the usual suspects and what's wrong with their user interfaces well the problem with them is really 这里它实际上不在这里，但我们暂时将它留在那里，所以在我们开始之前让我谈谈最先进的电话被称为智能电话的一类东西，所以他们说，他们通常将电话和一些电子邮件功能结合在一起，再加上他们说这是互联网的一种婴儿互联网到一个设备中，他们都有这些塑料小键盘，呃问题是它们不是那么聪明，也不是那么容易使用，所以如果你用智能访问和易于使用的访问电话制作一个你知道的商学院101图表，普通手机就是这样就在那里，它们不是那么聪明，而且你知道它们不是那么容易使用，嗯，但智能手机肯定更智能一些，但实际上它们更难使用它们真的很复杂，只是人们很难理解的基本东西关于如何很好地使用它们我们不想做这些事情中的任何一件我们想做的是制造一种跨越式的产品，它比任何移动设备都更智能，而且超级容易使用这就是iphone可以的所以我们现在要重新发明手机我们将从革命性的用户界面开始这是多年研究和开发的结果当然它现在是硬件和软件的相互作用为什么我们需要一个革命性的用户界面i这意味着这里有四款智能手机摩托罗拉q黑莓palmtreo诺基亚e62常见的嫌疑人以及他们的用户界面有什么问题他们的问题实际上是
they all have these keyboards that are there whether you need them or not to be there and they all have these control buttons that are fixed in plastic and are the same for every application well every application wants a slightly different user interface a slightly optimized set of buttons just for it and what happens if you think of a great idea six months from now you can't run around and add a button to these things they're already shipped so what do you do it doesn't work because the buttons and the controls can't change they can't change for each application and they can't change down the road if you think of another great idea you want to add to this product well how do you solve this it turns out we have solved it we solved it in computers 20 years ago we solved it with a bitmap screen that could display anything we want put any user interface up and a pointing device we solved it with the mouse right we solve this problem so how are we going to take this to a mobile device well what we're going to do is get rid of all these buttons and just make a giant screen a giant screen now how are we going to communicate this we don't want to carry around a mouse right so what are we going to do oh a stylist right we're going to use a stylus no now who wants a stylus you have to get them and put them away and you lose them yuck nobody wants a stylus so let's not use a stylus we're going to use the best pointing device in the world we're going to use a pointing device that we're all born with we're born with 10 of them we're going to use our fingers we're going to touch this with our fingers and we have invented a new technology called multi-touch which is phenomenal it works like magic you don't need a stylus it's far more accurate than any touch display that's ever been shipped 在底部40中就是这些东西就在这里他们都有这些键盘无论您是否需要它们，它们都有这些固定在塑料中的控制按钮，并且对于每个应用程序都是相同的每个应用程序都需要一个略有不同的用户界面一组略微优化的按钮专门用于它以及会发生什么如果你在六个月后想到一个好主意，你不能四处奔波并为这些已经发货的东西添加一个按钮，所以你怎么做它不起作用，因为按钮和控件无法改变它们不能针对每个应用程序进行更改，并且如果您想到要添加到该产品中的另一个好主意，他们将无法更改之前我们用一个可以显示任何我们想要的东西的位图屏幕来解决它，把任何用户界面和一个指点设备解决了我们用鼠标右键解决了它我们解决了这个问题所以我们如何将它带到移动设备上我们'我们要做的是去掉所有这些按钮，把一个大屏幕变成一个大屏幕，现在我们要如何传达这一点，我们不想随身携带鼠标，所以我们要做什么哦，造型师吧我们要使用手写笔现在谁想要手写笔你必须得到它们并把它们放好然后你把它们弄丢了哎呀没人想要手写笔所以我们不要使用手写笔我们将使用世界上最好的指点设备世界我们将使用我们生来就有的指点设备我们天生就有10个我们将使用我们的手指我们将用我们的手指触摸它我们发明了一项新技术被称为多点触控，非常了不起它就像魔术一样工作你不需要手写笔它比以往任何触摸屏都要准确
you can do multi-finger gestures on it and boy have we patented it so we've been very lucky to have brought a few revolutionary user interfaces to the market in our time first was the mouse the second was the click wheel and now we're going to bring multi-touch to the market and each of these revolutionary user interfaces has made possible a revolutionary product the mac the ipod and now the iphone so a revolutionary user interface we're going to build on top of that with software now software on mobile phones is like it's like baby software it's not so powerful and today we're going to show you a software breakthrough software that's at least five years ahead of what's on any other phone now how do we do this well we start with a strong foundation iphone runs os 10. now why why would we want to run such a sophisticated operating system on a mobile device well because it's got everything we need it's got multitasking it's got the best networking it already knows how to power manage we've been doing this on mobile computers for years it's got awesome security and the right apps it's got everything from coco and the graphics and it's got core animation built in and it's got the audio and video that os 10 is famous for it's got all the stuff we want and it's built right in to iphone and that has let us create desktop class applications and networking right not the crippled stuff that you find on most phones this is real desktop class applications now you know one of the pioneers of our industry allen k has had a lot of great quotes throughout the years and i ran across one of them recently that explains how we look at this 申请了专利，所以我们很幸运在我们的时代为市场带来了一些革命性的用户界面首先是鼠标，其次是点击轮，现在我们将把多点触控推向市场，每一个这些革命性的用户界面使革命性的产品成为可能mac、ipod和现在的iphone所以革命性的用户界面我们将在其之上构建软件现在手机上的软件就像婴儿软件一样它不是那么强大今天我们将向您展示一款软件突破性软件，它比任何其他手机上的软件至少领先五年现在我们如何做到这一点我们从运行OS10的强大基础iphone开始。现在为什么我们要在移动设备上运行如此复杂的操作系统是因为它拥有我们需要的一切它具有多任务处理它具有最好的网络它已经知道如何进行电源管理我们多年来一直在移动计算机上这样做它具有出色的安全性和正确的apps它拥有coco和图形的一切，它有内置的核心动画，它有os10著名的音频和视频，它有我们想要的所有东西，它直接内置在iphone中，让我们可以创建桌面一流的应用程序和网络不是您在大多数手机上发现的残缺不全的东西这是真正的桌面级应用程序现在您知道我们行业的先驱之一allenk多年来有很多很棒的引述，我遇到了其中一个最近这解释了我们如何看待这个
and here's the quote people who are really serious about software should make their own hardware you know alan said this 30 years ago and this is how we feel about it and so we're bringing breakthrough software to a mobile device for the first time it's five years ahead of anything on any other phone the second thing we're doing is we're learning from the ipod syncing with itunes you know we're gonna ship our 100 millionth ipod this year and that's tens of millions of people that know how to sync these devices with their pcs or mac and sync all of their media right onto their ipod right so you just drop your ipod in and it automatically syncs you're going to do the same thing with iphone it automatically syncs to your pc or mac right through itunes and itunes is going to sync all your media onto your iphone your music your audiobooks podcasts movies tv shows music videos but it also syncs a ton of data your contacts your calendars and your photos which you can get on your ipod today your notes your your bookmarks from your web browser your email accounts your whole email setup all that stuff can be moved over to iphone completely automatically it's really nice and we do it we do it through itunes again you go to itunes and you set it up just like you'd set up an ipod or an apple tv and you set up what you want sync to your iphone and it's just like an ipod charge and sync so sync with itunes third thing i want to talk about a little is design we've designed something wonderful for your hand just wonderful this is what it looks like it's got a three and a half inch screen on it it's really big and it's the highest resolution screen we've ever shipped it's 160 pixels per inch highest we've ever shipped it's gorgeous 解释了为什么我们按照我们的方式做事因为我们喜欢软件这是引述那些真正认真对待软件的人应该制造他们自己的硬件你知道艾伦在30年前说过这句话这是我们对此有何感想，因此我们首次将突破性软件带到移动设备上，它比任何其他手机上的任何东西都领先五年我们正在做的第二件事是我们正在学习iPod与iTunes同步你知道我们今年将出货第1亿个iPod，数以千万计的人知道如何将这些设备与他们的pc或mac同步，并将他们所有的媒体直接同步到他们的iPod上，所以你只需将iPod放入并它会自动同步你将与iphone做同样的事情它会自动同步到你的pc或mac直接通过itunes和itunes将把你所有的媒体同步到你的iphone你的音乐你的有声读物播客电影电视显示音乐视频但它也同步大量数据您的联系人您的日历和您今天可以在iPod上获取的照片您的笔记您网络浏览器中的书签您的电子邮件帐户您的整个电子邮件设置所有这些东西都可以完全自动地转移到iphone这真的很棒我们做到了我们再次通过iTunes做到这一点你去iTunes然后你设置它就像你设置ipod或appletv然后你设置你想要同步到你的iphone的东西就像ipod充电一样和同步所以与iTunes同步我想谈的第三件事是设计我们为您的手设计了一些很棒的东西这就是它看起来有一个三英寸半的屏幕它真的很大而且它是这是我们出货以来最高分辨率的屏幕它是我们出货以来最高的每英寸160像素它非常漂亮
takes you home from wherever you are that's it let's take a look at the side it's really thin it's thinner than any smartphone out there at 11.6 millimeters thinner than the q thinner than the blackjack thinner than all of them it's really nice and we got some controls on the side we got a little switch for ring and silent we've got a volume up and down control let's look at the back on the back the biggest thing of note is we got a two megapixel camera built right in the other side we're back on the front so let's take a look at the top now we've got a headset jack three and a half millimeter all your ipod headphones fit right in we've got a place a little tray for your sim card and we've got one switch for sleep and wake just push it to go to sleep push it to wake up let's take a look at the bottom we've got a speaker we've got a microphone and we've got our 30 pin ipod connector so that's the bottom now we've also got some stuff you can't see we've got three really advanced sensors built into this phone the first one is a proximity sensor it senses when physical objects get close so when you bring iphone up to your ear to take a phone call it turns off the display and it turns off the touch sensor instantly why do you want to do that well one to save battery but two so you don't get spurious inputs from your face into the touchscreen just automatically turns them off take it away boom it's back on so it's got a proximity sensor built in it's got an ambient light sensor as well we sense the ambient lighting conditions and adjust the brightness of the display to match the ambient lighting conditions again better user experience saves power and the third thing we've got is an accelerometer so that we can tell when you switch from portrait to landscape it's pretty cool show it to you in a minute so three advanced sensors built in so 而且在前面只有一个按钮在那里我们称之为主页按钮无论您身在何处都可以带您回家从侧面看，它真的很薄，它比市面上的任何智能手机都薄，比q薄11.6毫米，比blackjack更薄，比所有智能手机都薄，这真的很不错，我们在侧面有一些控件，我们有一个小开关，用于响铃和静音我们有一个音量上下控制让我们看看背面背面最值得注意的是我们在另一侧内置了一个两百万像素的摄像头我们又回到了前面所以让我们来看看顶部现在我们有一个耳机插孔3.5毫米你所有的ipod耳机都适合我们有一个地方放你的sim卡我们有一个睡眠和唤醒开关只需将它推到去睡觉推它叫醒让我们看一下底部我们有一个扬声器我们有一个麦克风我们有30针ipod连接器所以这是底部现在我们还有一些东西你看不到我们在这款手机中内置了三个非常先进的传感器，第一个是接近传感器，当物理物体靠近时它会感应到，所以当你将iPhone放在耳边接听电话时，它会关闭显示屏并它会立即关闭触摸传感器，为什么你要这样做呢？一个是为了节省电池，但两个是为了避免从你的脸上向触摸屏输入虚假信息，只是自动关闭它们，把它拿走，它又重新打开了，所以它有一个内置的接近传感器它还有一个环境光传感器我们可以感知环境照明条件并调整显示器的亮度以再次匹配环境照明条件更好的用户体验节省电力我们得到的第三件事是加速度计所以当您从纵向切换到横向时，我们可以知道它非常酷在一分钟内向您展示它所以内置三个先进的传感器所以
beautifully in the palm of your hand so an ipod a phone and an internet communicator let's start with the ipod you can touch your music you can just touch your music it's so cool you got a wide screen video you can find your music even faster gorgeous album art on this display built-in speaker and why not cover flow first time ever on an ipod and so rather than talk about this some more let me show it to you all righty now i've got some special special iphones up here they've got a little special board in them and so i can get some digital video out i got a little cord here which goes up to these projectors and uh so i got some great images and you get to see what it really looks like so let me i've got a camera here so you can see what i'm doing with my finger for a few seconds and uh let me go ahead and get that picture within picture up i'm going to go ahead and just push the sleep wake button there we go right there and to unlock the phone i just take my finger and slide it across right you want to see that again go to sleep we wanted something that you couldn't do by accident in your pocket and just slide it across boom and this is the home screen of iphone right here and so if i want to get in the ipod i just go down that lower right hand corner and push this icon right here and boom i'm in the ipod i want to get home i push the home button right here and i'm home back in the ipod i'm back in the ipod now here i am you see five buttons across the bottom playlist artists songs videos and more i'm an artist right now well how do i scroll through my list of artists how do i do this i just take my finger and i scroll it 让我们继续并打开它这是它的大小它非常适合您的手掌所以ipod电话和互联网通信器让我们从ipod开始你可以触摸你的音乐扬声器，为什么不第一次在ipod上介绍flow所以我不想再多说了，让我给你看吧，现在我有一些特别的iphone在这里，他们有一个特别的板子所以我可以输出一些数字视频我在这里有一根小绳子可以连接到这些投影仪呃所以我得到了一些很棒的图像你可以看到它的真实样子所以让我我在这里有一个相机所以你可以看到我用我的手指在做什么几秒钟，呃，让我继续，把照片放在照片里，我要继续，只需按下睡眠唤醒按钮，我们就去那里解锁手机我只是用我的手指将它滑过右边你想再次看到它去睡觉我们想要一些你不能在口袋里不小心做的东西然后将它滑过吊杆这就是iphone的主屏幕在这里，所以如果我想进入ipod，我只需向下右下角并在此处按下此图标，然后我在ipod中，我想回家，我就在此处按下主页按钮，然后我回到iPod的家我现在回到iPod在这里我是你看到底部播放列表中有五个按钮艺术家歌曲视频等等我现在是一名艺术家我如何滚动浏览我的艺术家列表我该怎么做这个我只是用我的手指滚动它
to pick somebody let's say i want to pick the beatles i just tap them and here's the beatles songs with their albums right here i want to play sergeant peppers i just hit sergeant pepper's right there and a little help from my friends look at this gorgeous album artwork here of course i got a volume control now i've got a little button up in the corner right here you can see in the upper right hand corner i can hit that and flip the album art around here's all the other songs back here and i can play lovely rita if i want to flip it back around very simple right i can set some stars back here just by setting the arrows right that's a five star album that cool yeah that's pretty nice now let me show you something else i just take my unit here and i turn it landscape mode oh look what happens i'm in cover flow now let's go into dillon here let's play like a rolling stone i just thumb through jump through my albums anytime i find something i like i can just turn it around play something it's that easy don't know where it goes it's that simple isn't that great yeah all right i could play with this for a long time uh now again i've got playlists here i can go into my playlists i've got artists i've got songs i've got more over here i've got you know albums i've got a great album view again that shows all my album artwork right here if i want and i've also got audio books and compilations and things like that i've also got videos here so i push videos 不是很酷当我跑到边缘时用橡皮筋绑起来如果我想选一个人比方说我想选披头士乐队我只需点击他们这是披头士乐队的歌曲他们的专辑就在这里，我想玩sergeantpeps我刚刚在那里打了sergeantpepper's，我的朋友们帮我看看这张华丽的专辑插图当然我有音量控制现在我有一个小按钮在这里的角落你可以在右上角看到我可以点击它并翻转专辑封面这里所有其他歌曲都在这里我可以播放可爱的丽塔如果我想翻转它很简单我可以设置一些只需将箭头设置正确即可回到这里，这是一张五星级专辑，很酷是的，现在非常好，让我给你看一些其他的东西，我只是把我的单位带到这里，我把它变成横向模式哦，看看发生了什么，我现在在封面流中让我们在这里进入狄龙让我们像滚石一样演奏我只是翻阅我的专辑任何时候我找到我喜欢的东西我可以把它转过来播放一些东西就这么简单不知道它去哪里它就这么简单不是吗太棒了好吧我可以用它玩很长时间呃现在又来了我这里有播放列表我可以进入我的播放列表我有艺术家我有歌曲我在这里有更多我有你知道专辑我又得到了一个很棒的专辑视图，如果我想的话，它可以在这里显示我所有的专辑插图，我也有有声读物和合辑之类的东西我在这里也有视频所以我推送视频，
video and i've got a tv show and a movie and i'd like to just show you the tv show here this is an episode from the office all videos we look at in landscape hey who are you faxing so early in the morning oh um kind of hard to explain i don't have a ton of contact with the scranton branch but before i left i took a box of dwight's stationery so from time to time i send white faxes from himself from the future dwight at 8 a.m today someone poisons the coffee do not drink the coffee more instructions will follow cordially future dwight we have touch controls on here of course isn't that awesome isn't that awesome let's go uh and i want to show you uh a movie playing let's play pirates of the caribbean the second one here great movie by the way and uh now this is a widescreen movie so i just double tap and i can see the whole thing here or i can fill up the screen whichever i like and again i've got on-screen controls here isn't this cool so we can be watching feature-length movies just like this alrighty so that is the ipod pretty cool huh we've just started so again touch your music scroll through your songs scroll through your playlist it's incredible widescreen video like you've never seen on a portable device 160 pixels per inch gorgeous screen quality gorgeous album art and cover flow it's the best ipod we've ever made again some of the screenshots it's unbelievable 我'我到了这里，我已经加载了一个播客视频播客和一个音乐视频，我有一个电视节目和一部电影，我只想给你看这里的电视节目这是来自办公室的一集所有视频我们看着风景嘿，你一大早给谁发传真哦，嗯，有点难以解释我与斯克兰顿分行没有太多联系，但在我离开之前，我拿了一盒德怀特的文具，所以不时我今天早上8点从未来的德怀特发送他自己的白色传真，有人在咖啡中下毒，不要喝咖啡，更多的指示将诚挚地遵循未来的德怀特，我们这里有触摸控制，当然不是那么棒不是那么棒让我们走吧，呃，我想给你看一部正在播放的电影，让我们来玩加勒比海盗，顺便说一句，这里的第二部很棒的电影，呃，现在这是一部宽屏电影，所以我只需双击，我就可以在这里看到整部影片，或者我可以随心所欲地填满屏幕而且我有屏幕控制这里不是很酷所以我们可以像这样看长篇电影好吧所以这就是ipod很酷哈我们刚刚开始所以再次触摸您的音乐滚动浏览您的歌曲滚动浏览您的播放列表这是令人难以置信的宽屏视频，就像您从未在便携式设备上看到过的一样每英寸160像素华丽的屏幕质量华丽的专辑封面和封面流这是我们再次制作的最好的iPod一些截图令人难以置信这
just no matter what you like it looks pretty doggone gorgeous and of course cover flow and video with on-screen controls you know i was showing this to somebody i was giving a demo to somebody a little while ago who'd never seen this before inside apple and i finished the demo i said what do you think he told me this he said you had me with scrolling so the iphone with the most amazing ipod ever you can now touch your music so that's the ipod
now let's take a look at a revolutionary phone we want to reinvent the phone now what's the killer app the killer app is making calls it's amazing it's amazing how hard it is to make calls on most phones most people actually dial them every time most people don't have very many numbers in their address book they use their recents as their address book right how many of you do that i bet more than a few so we want to let you use contacts like never before you can sync your iphone with your pc or mac and bring down all your contacts right into your phone so you've got everybody's numbers with you at all times we have something that's going to revolutionize voicemail today we call it visual voicemail wouldn't it be great if you didn't if you had six voicemails if you didn't have to listen to five of them first before you wanted to listen to the sixth wouldn't that be great if you had random access voicemail well we've got it just like email you can go directly to the voicemails that interest you excellent quality audio quality iphone is a quad band gsm plus edge phone we have decided we decided to go with the most popular international standard which is gsm we're on that bandwagon headed on that road map and plan to make 3g phones and all sorts of other amazing things in the future so quad bad gsm plus edge and of course we have wi-fi and bluetooth 2.0 edr built 是我刚刚贴出的一些专辑封面所以你可以看到它的样子无论你喜欢什么它看起来非常漂亮华丽当然还有封面流程和带有屏幕控制的视频你知道我正在展示这是给某人的，我不久前正在给某人演示，他以前从未在苹果内部看到过这个，我完成了演示，我说你觉得他告诉我这个他说你让我滚动，所以iphone有有史以来最神奇的iPod你现在可以触摸你的音乐所以这就是iPod现在让我们来看看我们现在想要重新发明电话的革命性手机在大多数电话上打电话大多数人实际上每次都会拨打它们大多数人在他们的地址簿中没有很多号码他们使用他们最近的电话作为他们的地址簿正确的你们有多少人这样做我打赌不止几个所以我们想让您以前所未有的方式使用联系人您可以将您的iphone与您的pc或mac同步，并将所有联系人直接存入您的手机，这样您就可以随时掌握每个人的电话号码我们今天有一些东西可以彻底改变语音信箱可视语音信箱如果你没有如果你有六个语音信箱如果你在想听第六个之前不必先听其中五个如果你有随机访问那不是很好语音信箱我们有它，就像电子邮件一样，您可以直接转到您感兴趣的语音信箱我们正处于那个路线图上的潮流中，并计划在未来制造3g手机和各种其他令人惊奇的东西，所以quadbadgsmplusedge当然我们也有内置的wi-fi和蓝牙2.0edr
and so this is what it looks like when you get a call this is what it sounds like it's one of our ringtones you can pick of course so i want to show you four things i want to show you the phone app photos got a calendar and sms messaging the kind of things you would find on a typical phone but in a very untypical way now so let's go ahead and take a look so let's go to our phone first you see that uh icon in the lower left-hand corner the phone i just push it right here and boom i'm in the phone and i've got five buttons across the bottom favorites recents contacts keypad and voicemail i'm in contacts right now again how do i move around my contacts i just scroll through them and so let's say i want to make a call to johnny ive i just push here and i see johnny ive's contacts with all his information his three phone numbers his email whatever else his address whatever else i've got it's all in one place and if i want to call johnny all i do is push his phone number i'll call his mobile number right now and now we are calling johnny here i turn on a speakerphone like this if i wanted to hey johnny how you doing i'm good how you doing well it's been two and a half years and i i can't tell you how thrilled i am to make the first public phone call with iphone i i remember when we first started working on this and it's just it's just unbelievable whoa whoa what is this i've got another call coming in johnny can i put you on hold for a minute yeah sure okay so i put johnny on hold and hi phil hi steve i want you to be the first call sorry phil as you can see it's put it's put johnny on hold and phil i can just touch johnny and bring johnny back hey johnny you're there hey listen uh phil called do you mind if i uh conference him in you can see the button has changed to merge calls right there in the middle so i just pushed that right here and now i've created a conference call 等等这是您接到电话时的样子这听起来像是您可以选择的我们的铃声之一所以我想向您展示四件事我想向您展示电话应用程序照片有日历和短信你会在普通手机上找到的那种东西，但现在以一种非常不典型的方式，所以让我们继续看一看，让我们先看一下我们的手机，你会在我刚刚按下的手机的左下角看到那个呃图标它就在这里，砰的一声，我在接电话，底部有五个按钮，收藏夹，最近通讯录，联系人键盘和语音信箱，我现在又在联系方式中，我该如何移动我的联系人，我只是滚动浏览它们，所以让我们说我想给johnnyive打个电话，我只要按这里，我就会看到johnnyive的联系方式，包括他的所有信息，他的三个电话号码，他的电子邮件，不管其他什么，他的地址，不管我还有什么，都在一个地方，如果我想的话打电话给约翰尼，我所做的就是按下他的电话号码，我现在就打他的手机号码，现在我们在这里打电话给约翰尼，如果我想问候约翰尼，我就打开这样的免提电话，嘿，约翰尼，你过得怎么样，我很好，你过得很好已经两年半了，我无法告诉你我用iPhone打出第一个公共电话是多么激动，我记得我们刚开始研究这个的时候，这简直令人难以置信哇哇哇这是什么我已经johnny又接到一个电话，我可以让你等一分钟吗，好吧，所以我让johnny等一下，你好，菲尔，你好，史蒂夫，我希望你是第一个打电话的人，对不起，菲尔，你可以看到它让约翰尼等了和Phil我可以触摸johnny并把johnny带回来嘿johnny你在那儿嘿听着phil打来电话你介意我和他通话吗你可以看到中间的按钮已经变成合并通话所以我只是按下就在这里，现在我已经创建了一个电话会议
so here we are and now listen i gotta get back to my keynotes so uh if i want to do that what i'm gonna i just touch this arrow right here and uh i'm gonna go ahead and take johnny private here and uh put phil on hold johnny do you have anything to say on the first phone call it's not too shabby is it it's not too shabby you take care johnny i'll see you later and i end this call and it fills on hold i take him off a whole phil thanks very much i got to get back to the keynote now all right talk to you later bye bye alrighty so now i've also got a way to make a list of favorites here for my most often called numbers so i can just touch it once and dial dial the number and i might want to add somebody to favorites so let's say i want to add phil schiller i just push that plus button in the upper right hand corner right there and up pop my favorites and i can just go to uh s is here and there's phil so uh phil schiller right there and i'll put let's say i want to put phil's work number and it's added fill right there you can see the favorites i can edit favorites by pushing the edit button in the upper left hand corner and i can move phil up if i want to you know maybe the top and uh let's say i'm not going to you know tie tony's change his number i got to update this anyway so i'm going to get rid of that and i could just remove tony boom there we go it's that simple to edit these things very very easy i've got recents right here which is all my recent phone calls if i want to see the ones i've missed which are in red i can just go up and touch that button at the top and boom those are all the ones i've missed and those are all the calls that i've placed or have gotten if i want to dial the phone if i'm real last century i can push keypad here and i can dial a call just with oops called four sorry wrong number uh 408 johnnytherephil你在那里我仍然坚持所以我们现在听着我要回到我的主题演讲所以呃如果我想这样做我'我要去，我只是在这里触摸这个箭头，呃，我要继续，把约翰尼带到这里，呃，让菲尔等一下，约翰尼，你在第一个电话上有什么要说的吗，不是太糟糕了，是不是太糟糕了你保重约翰尼，我待会见，我结束了这个电话，它被搁置了，我让他离开了整个菲尔，非常感谢，我现在必须回到主题演讲，好吧，稍后再与你交谈，再见，好吧，现在我还有一种方法可以在这里列出我最常拨打的号码的收藏夹，这样我只需触摸一次并拨号，我可能想将某人添加到收藏夹，所以假设我想添加philschiller我只需按下右上角的那个加号按钮，然后弹出我的收藏夹，我就可以去呃，这里有菲尔，呃菲尔席勒就在那里，我会说我想把菲尔的工作编号，并在此处添加了填充，您可以看到收藏夹我可以通过按左上角的编辑按钮来编辑收藏夹，如果我想的话，我可以将phil向上移动，你知道也许是顶部，呃，假设我是你不会知道领带托尼改变了他的号码我无论如何都要更新这个所以我要摆脱它我可以删除托尼热潮在那里我们开始编辑这些东西就是这么简单非常非常容易我得到了Recents就在这里，这是我最近所有的电话，如果我想看到我错过的那些红色的，我可以上去触摸顶部的那个按钮，然后砰的一声，这些都是我错过的那些如果我想拨打电话如果我是上个世纪的真实人我可以在这里按键盘我可以拨打电话哎呀打了四个电话对不起打错电话了呃408
and it formats the numbers and uh if i want to i can just keep dialing let's say it's a european number and the numbers just keep getting smaller real simple very simple to that with a keypad now let me show you visual voicemail this is so cool this is a collaboration that we've done uh which i'll talk more about later and uh it allows us to have random access voicemail go directly to the voicemails we want so as an example i come to my voicemail and i say oh there's one by al gore i want to hear that one i just push it out wish i could be there today i'm here in nashville training people to give my slideshow but i wanted to say congratulations on the iphone it is unbelievably cool good luck with the presentation call me later now if i want to call al back right now i can just push that call back button but i want to listen to one from tim cook i've got here so let me listen to tim hi steve it's tim i've got the results from last quarter revenue was you know i'll just wait and tell you what i see in person good luck and so i've got voicemail how i want to listen to it when i want to listen to it in any order i want to listen to it with visual voicemail so that is a quick tour of the phone app now what i want to do is show you sms texting so i just go to that sms icon in the upper left hand corner and push it and i not only have sms texting but i have multiple sessions so i can be carrying on conversations with people and every time i get a new message from them i'll be alerted to that and i can go check it out so as an example here i've got eddie q and i've been carrying on a conversation with eddie and i just tapped this and here's the conversation i've been carrying on right here right and if there's a new message they'll tell me there's a new message from phil and uh let's see the conversation was what hey steve hi still on for dinner tonight absolutely 呃9961010.它格式化数字，呃，如果我想，我可以继续拨号，假设这是一个欧洲号码，数字不断变小，非常简单，非常简单，现在让我给你看可视语音信箱，就是这样很酷，这是我们已经完成的合作，呃，我稍后会详细讨论，呃，它允许我们随机访问语音信箱，直接转到我们想要的语音信箱，举个例子，我来到我的语音信箱，我说哦，有algore的一个我想听那个我只是把它推出希望我今天能在那里我在纳什维尔这里培训人们放映我的幻灯片但我想对iphone表示祝贺这是令人难以置信的酷祝你好运演示文稿如果我想立即回电，请稍后再给我打电话，我可以按那个回电按钮，但我想听蒂姆库克的一个我已经到了所以让我听蒂姆嗨史蒂夫这是蒂姆我已经得到上个季度收入的结果是你知道我会等着告诉你我亲眼所见祝你好运所以我有语音信箱当我想以任何顺序收听它时我想如何收听它我想用可视语音邮件收听它，所以这是电话应用程序的快速浏览，现在我想做的是向您显示短信，所以我只需转到左上角的那个短信图标并按下它，我不仅有短信，但我有多个会话，所以我可以与人进行对话，每次我收到他们的新消息时，我都会收到提醒，我可以去看看，举个例子，我有eddieq和我一直在和eddie进行对话，我刚刚点击了这个，这是我一直在此处进行的对话，如果有新消息，他们会告诉我有来自phil的新消息，呃让我们看看谈话是什么，嘿，史蒂夫，嗨，今晚的晚餐，绝对
said i can just say you know sounds great i've got this little keyboard which is phenomenal it does air prevention and correction and not that i won't make some i probably will but it's actually really fast to type on it's faster than all these little plastic keyboards and all these smartphones so i can just say sounds great see you there and i can send that and there it is right it's that simple and when phil messages me back i'll be alerted i'll see the dot and i can just go pick up that conversation where it left off if i want to send a message to eddie or scott i just push this and send a message and go it's so simple so that's sms messaging and you know again you've seen the keyboard it's pretty awesome we'll come back to that a little bit later and the third app i want to show you is part of the phone package is photos you know we have a two megapixel camera built in as i said we also have the coolest photo management app uh ever certainly on a mobile device but i think maybe ever and uh so here's here's our photos i'm gonna go into our photo library and this is our library and again i can just scroll through photos here with my finger pretty cool let me go to photo album i'll pick italy and i just let's start at the top and go through pictures i just swipe them i just swipe through my photo library oh there's one that's uh this landscape i can just turn my device and take a look at it pretty cool huh right so i can even swipe when i'm in landscape here you know isn't this awesome the other thing i can do is i can take any of these pictures and uh i can make them bigger and so let me go ahead and get the camera back up yeah there it is right there i can uh i can just take my fingers and i can we call it the pinch i can bring them closer together or move them further apart to make it bigger or smaller and 轮到你来选了，我选了寿司，今晚七点左右，我说我只能说你知道听起来很棒，我有这个小键盘这是惊人的，它可以预防和纠正空气，并不是说我不会做一些，我可能会做，但实际上打字速度非常快，比所有这些小塑料键盘和所有这些智能手机都快，所以我只能说听起来很棒再见在那里，我可以发送那个，就在那里，就这么简单，当phil给我回消息时，我会收到提醒，我会看到那个点，如果我想发送给eddie或scott的消息我只是按下这个并发送一条消息然后去它是如此简单所以这是短信消息你再次知道你已经看到键盘它非常棒我们稍后会回到第三个应用程序我想向您展示手机包装的一部分是照片，您知道我们有一个内置的两百万像素相机，正如我所说的，我们还有最酷的照片管理应用程序，嗯，肯定是在移动设备上，但我想也许永远，嗯，所以这里是这是我们的照片，我要进入我们的照片库，这是我们的照片库，我可以用手指滚动浏览这里的照片，非常酷，让我去相册，我会选择意大利，我只是让我们从顶部开始浏览图片我只是轻扫它们我只是轻扫我的照片库哦有一个就是这个风景我可以转动我的设备看看它很酷对吧所以我什至可以在风景中滑动你知道这不是很棒吗我能做的另一件事是我可以拍这些照片中的任何一张，呃我可以把它们放大所以让我继续把相机备份起来是的它就在那里我可以呃我可以握住我的手指，我们可以称之为捏合吗？我可以将它们靠得更近或移得更远以使其变大或变小，
and now now what i can do is i can pick to make this my wallpaper and of course i could you know it around then and just set the wallpaper and now when i if i'm back at home and i go to sleep when i wake up from here on out until i reset it that's my wallpaper whenever i'm making a call that's what i'm going to see boom there we go so photos sms and the phone app that is part of our phone package for iphone get a call again really great call management features just scroll through contacts with your finger all the information at your fingertips here favorites last century visual voicemail calendar sms texting incredible photo app the ability to just take any picture and make it your wallpaper it's pretty unbelievable and i think when you have a chance to get your hand on it you'll agree we have reinvented the phone okay so now let's take a look at an internet communications device it's part of iphone so what's this all about well we've got some real breakthroughs here start off with we've got rich plaintext email on iphone the first time really rich email on a mobile device and it works with any imap or pop email service you got your favorite mail service it'll likely work with it and it's rich text email we wanted the best web browser in the world on our phone not a baby web browser or a web browser a real web browser and we picked the best one in the world safari and we have safari running on 这样我就可以将它们移得更远并拉伸图像，现在我可以做什么我可以选择把它做成我的墙纸吗？当然，我可以在那时调整一下它，然后设置墙纸，现在如果我回到家，我会在我从这里醒来时去睡觉，直到我重置了它，这是我的墙纸，每当我打电话时，我都会看到繁荣，我们去了，所以照片短信和电话应用程序是我们的iphone电话套餐的一部分再次接到电话非常棒的呼叫管理功能只需用手指滚动联系人触手可及的所有信息上世纪的最爱可视化语音信箱日历短信令人难以置信的照片应用程序只需拍摄任何照片并将其作为壁纸的能力这是非常令人难以置信的，我想当你有机会获得你的手放在上面你会同意我们已经重新发明了电话好吧所以现在让我们看一下互联网通信设备它是iphone的一部分所以这到底是怎么回事我们在这里取得了一些真正的突破我们已经有了iphone上的富plaintext电子邮件是第一次在移动设备上使用真正的富电子邮件，它可以与任何imap或pop电子邮件服务一起使用你有你最喜欢的邮件服务，它可能会与它一起工作，它是我们想要最好的网络浏览器的富文本电子邮件我们手机上的世界不是婴儿网络浏览器或网络浏览器真正的网络浏览器我们选择了世界上最好的safari并且我们在iphone上运行safari
browser on a phone third we have google maps maps satellite images directions and traffic this is unbelievable wait till you see it we have widgets starting off with weather and stocks and this communicates with the internet over edge and wi-fi and iphone automatically detects wi-fi and switches seamlessly to it you don't have to manage the network it just does the right thing now i want to take a second and talk about email we hook up to almost any imap or pop3 mail service i just want to give you some examples imap of course is the best because you can keep your folders and all your email on the server and access it from anywhere uh uh yahoo yahoo mail is imap microsoft exchange has an imap option and obviously dot mac mail is imap as well pop3 google gmail aol mail and most isps are popped through email now i want to take a minute and highlight one yahoo mail yahoo mail is the biggest mail service in the world they have over a quarter billion users biggest email service in the world and today we are announcing with yahoo that they are going to provide free push imap email to all iphone customers so this isn't just imap email it is push imap email so when you get a message it'll push it right out to the phone for you same as a blackberry free imap push email from yahoo so we think this is a pretty big deal so what i'd like to do now is i'd like to show you mail safari google maps and widgets running on iphone so let's go see so let's go into mail second icon from the left on the bottom there i just touch it with my finger and boom i'm there 它是手机上第一个完全可用的plaintext浏览器第三我们有谷歌地图地图卫星图像方向和交通这是令人难以置信的等待你看到它我们有从天气和股票开始的小部件，它通过边缘和wi-fi与互联网通信，iphone会自动检测wi-fi并无缝切换到它必须管理网络它现在做正确的事我想花点时间谈谈我们连接到几乎所有imap或pop3邮件服务的电子邮件我只想给你一些例子imap当然是最好的因为您可以将文件夹和所有电子邮件保存在服务器上并从任何地方访问它yahooyahoo邮件是imapmicrosoftexchange有一个imap选项，显然dotmac邮件也是imappop3googlegmailaol邮件，大多数isp都是通过电子邮件弹出的现在我想花点时间强调一个雅虎邮箱雅虎邮箱是世界上最大的邮件服务他们拥有超过25亿用户世界上最大的电子邮件服务今天我们与雅虎一起宣布他们将提供免费推送imap电子邮件给所有iphone客户，所以这不仅仅是imap电子邮件，它是推送imap电子邮件，所以当您收到消息时，它会直接将其推送到手机上，就像来自雅虎的黑莓免费imap推送电子邮件一样，所以我们认为这是一件大事，所以我现在想做的是，我想向您展示在iphone上运行的邮件safari谷歌地图和小部件，所以让我们去看看，让我们进入邮件底部左侧的第二个图标我只是用手指触摸它，砰的一声，我在那里，
email this stuff is coming off a yahoo server somewhere up in the cloud and so i can say james vincent here sent me an email he's a proud father and there we go and i just scroll it here i've got inline photos rich text email there we go let's look at another one phil schiller she loved the gift again in line photos rich text pretty nice shopping list again rich text right here pretty cool directions to sushi ron for tonight's dinner now iphone of course parses out phone numbers and as you can see there's a phone number in blue i can just touch it and boom i'm gonna call this place right i don't really want to call them so i'm going to end the call here but you get the idea and now this last one uh ken bureskin is one of our marketing folks he just returned from antarctica ken's a great photographer and he took all these great photos of uh of penguins in antarctica it's really cool look at this that's great write in your email right on your phone and if i want to by the way i can look at my email with a split view just like i do on my computer and so i can select something here and just look at it down here if i want to produce my messages real fast and just find that one message i was looking for but i actually like the full screen view and of course we have a standard inbox and drafts and sent it you know and all sorts of folders you can put things in as well so it's real email just like you're used to on your computer right here on your phone it's extraordinary and again free imap email from yahoo now let me go ahead and just create an email message show you what that's like so again when i don't need the keyboard it's not there when i do it's there i want to send a message to uh let's say 所以我在这里有一个收件箱，顺便说一下，这是在雅虎imap电子邮件上实时运行的，这些东西来自云中某个地方的雅虎服务器，所以我可以说詹姆斯文森特给我发了一封电子邮件，他是一位自豪的父亲，我们走了，我只是滚动它在这里我有内联照片富文本电子邮件在那里我们去看看另一个菲尔席勒她再次喜欢在线照片中的礼物富文本非常漂亮的购物清单富文本就在这里很酷的方向寿司ron今晚的晚餐现在iphone当然解析电话号码，正如你所看到的，有一个蓝色的电话号码，我可以触摸它，然后我会给这个地方打电话吧，我真的不想给他们打电话，所以我要在这里结束电话，但你明白了，现在最后一个，嗯，肯·布尔斯金是我们的营销人员之一，他刚从南极洲回来，肯是个很棒的人摄影师和他拍了南极洲企鹅的所有这些很棒的照片，这真的很酷，看看这个很棒，就在你的手机上写下你的电子邮件，如果我想顺便说一句，我可以用拆分视图查看我的电子邮件，就像我在我的电脑上做，所以我可以在这里选择一些东西，如果我想真正快速地生成我的消息，我可以在这里查看它，只是找到我正在寻找的一条消息，但我实际上喜欢全屏视图，当然我们有一个标准的收件箱和草稿并发送它，你知道，还有各种各样的文件夹，你也可以把东西放进去，所以它是真正的电子邮件，就像你在电脑上习惯的一样，就在你的手机上，这是非凡的，而且是免费的imap电子邮件来自yahoo现在让我继续，创建一封电子邮件，向您展示那是什么感觉，所以当我不需要键盘时，它不在那里，当我这样做时，它在那里，我想发送消息给呃，让我们说
completion and maybe i'll send one to scott forestall as well and there's scott right there and uh let's say the subject is dinner dinner and uh uh you know oops see you tonight boom and i just send send sends that email and we're done so that is mail full desktop class email running on a mobile device all right now i want to show you something incredible i want to show you safari running on a mobile device so let's go to the web and here we are i'm going to load in rather than apple.com here a little uh more universal site i'm going to load in the new york times it's kind of a slow site because it's got a lot of images but here we are loading it we're loading it over wi-fi right now and rather than just give you a whap version of the new york times rather than give you this wrapped version all around we're showing you the whole new york times website and there it is and guess what i can do i can just put this into landscape mode and there it is right there and i can scroll here if i want scroll up and down here boom still loading it in here we go or i can just get back like this now this is really great and i can see the whole page but of course i can't read it it's a little too small so i can get in with my fingers and pinch it but we have an optimization here i can just double tap on anything and it automatically fills up the screen with it and i can just scroll around like this and scroll over here and i can even make this text bigger if i want to and there it is and just double tap again to get back to the full page isn't this cool and so i'm just look at this there is the new york times and again any article i want boom there we go phil，我只是键入ph和boomphilshiller它是地址完成也许我也会发送一个给scottforestall那里有scott呃让我们说主题是晚餐晚餐并且呃呃你知道哎呀今晚见boom我只是发送发送发送那个电子邮件，我们已经完成了，这是在移动设备上运行的完整桌面级电子邮件，现在我想向您展示一些令人难以置信的东西我想向您展示在移动设备上运行的safari，所以让我们访问网络，我们在这里我要加载而不是apple.com这里是一个更通用的网站，我将在纽约时报加载它是一个速度较慢的网站，因为它有很多图像，但我们正在加载它我们现在通过wi-fi加载它，而不是只给你一个纽约时报的whap版本，而不是给你这个包装版本，我们正在向你展示整个纽约时报网站，它就在那里，你猜我能做什么我可以把它调成横向模式，它就在那里，如果我想在这里上下滚动，我可以滚动到这里真的很棒，我可以看到整个页面，但当然我看不懂它有点太小，所以我可以用手指捏住它，但我们在这里进行了优化，我可以双击任何内容并自动显示用它填满屏幕，我可以像这样滚动并滚动到这里，如果我愿意，我什至可以把这个文本放大，它就在那里，然后再次双击返回整页，不是吗很酷，所以我只是看看这个纽约时报，再一次我想要繁荣的任何文章我们去
now you can look at multiple web pages as well you can have multiple web pages open so i just push this button in the lower right hand corner shrinks it down and i can add a new page if i want and i'll go to uh amazon here out of my bookmarks so let's go to amazon and i love to go to the dvd section of amazon and see what dvds are selling i like it especially when disney's are at the top and so here's amazon coming even before the whole page is loaded i'm just going to double tap on this and and i'm going to say let's go to the dvd section here and now it's doing that and here we are and there's a section over here on the right hand side right there and these are the top sellers updated hourly oh look al's an inconvenient truth is number one all right and here's all the other movies grey's anatomy i like that pirates of the caribbean fantastic and so i've got this right here and i can go back to the new york times if i want yeah let's zoom up to that picture so we can all see it and again here and that's cool just over there go back to this one i can get rid of them just by hitting the x and there we go isn't that incredible safari you know if you've ever used what's called a web browser on a mobile phone you'll know how incredible this is i hope you never really know because it's it's bad out there today and this is a revolution of the first order to really bring the real internet to your phone let me show you some about widgets here uh let's go to stocks right now and we're gonna load stock information off the web and uh just right onto the phone here oh look apple's up that's great you know i can look at different graphs here if i want to and uh that's fantastic let's look at 繁荣难以置信现在你可以查看多个网页也可以打开多个网页所以我只是推这个右下角的按钮将它缩小，如果我愿意，我可以添加一个新页面，我会从我的书签中转到呃亚马逊，所以让我们去亚马逊，我喜欢去亚马逊的dvd部分和看看dvd卖什么我喜欢它，尤其是当迪斯尼位于顶部时，亚马逊甚至在整个页面加载之前就来了这里的部分，现在它正在这样做，我们在这里，这里右侧有一个部分，这些是每小时更新的畅销书哦，看，一个不便的事实是第一名，好吧，这是所有其他电影灰色的解剖学我喜欢加勒比海盗，太棒了，所以我就在这里，如果我想的话，我可以回到纽约时报是的，让我们放大那张照片，这样我们就可以在这里再次看到它，这很酷就在那边回到这个我可以通过点击x来摆脱它们然后我们就开始了这不是令人难以置信的野生动物园你知道如果你曾经在手机上使用过所谓的网络浏览器你就会知道这是多么不可思议，我希望你永远不会真正知道，因为今天的情况很糟糕，这是一场真正将真正的互联网带入你的手机的首要革命让我向你展示一些关于小部件的信息，让我们现在就去股票吧我们将从网上加载股票信息，呃，就在这里的手机上，哦，看苹果了，太好了，你知道，如果我想的话，我可以在这里查看不同的图表，呃，这太棒了，让我们看看
so i've got stocks right here and i can go look at the weather let's see what what it's like outside 49 degrees but it's supposed to get to 61 today so that's good we'll just stay in here until it warms up now i've got uh paris right here i can have as many of these as i want so it's nighttime in paris it's actually warmer in paris at night than it is here today wow aspen well no snow till later in the week and hawaii oh it's raining that's not good well anyway here's four places hawaii aspen paris and san francisco and again the weather widget now to conclude with the internet device section here i want to show you something truly remarkable which is google maps on iphone i hit our maps application here and it's coming up and it shows us north america and i'm going to go to moscone west that's where we are right now and here we are boom that's where we are now what i'm going to do is i'm going to go uh look for something i'm i'm going to certainly want a cup of coffee afterwards so i'm just going to look for starbucks right starbucks so i'm going to search for starbucks and sure enough there's all the starbucks now i can get a list of starbucks here so i can pick that one if i want and i can even go look at that starbucks and there it is and let's give him a call yes i'd like to order 4 000 lattes to go please no just kidding wrong number thank you bye-bye okay now i can zoom in by just again pinching if i want to or i can just double click to zoom in and i get just a higher and higher resolution 这里的百分比哦，很好很好，很好，所以我这里有库存，我可以去看看天气，让我们看看49度外的天气如何，但今天应该会达到61度，所以很好，我们就待在这里，直到现在暖和起来我有uhparis就在这里，我想吃多少就吃多少，所以现在是巴黎的晚上，实际上巴黎晚上比今天这里暖和，哇，白杨树好吧，直到本周晚些时候才下雪，夏威夷哦，正在下雨无论如何，这里有四个地方，夏威夷阿斯彭巴黎和旧金山，天气小部件现在结束这里的互联网设备部分，我想向您展示一些真正了不起的东西，这是iphone上的谷歌地图，我在这里点击我们的地图应用程序，它是即将到来，它向我们展示了北美，我要去西莫斯克尼，那是我们现在所在的地方，这里我们很繁荣，那是我们现在所在的地方，我要做的是我要去，呃，看对于某些事情，我肯定会在之后想要一杯咖啡，所以我只是要寻找星巴克，正确的星巴克，所以我要搜索星巴克，果然有所有的星巴克，现在我可以得到一个这里有星巴克列表，如果我愿意，我可以选择那个，我什至可以去看看那个星巴克，它就在那里，让我们给他打电话是的，我想订购4000杯拿铁咖啡，请不要开玩笑，错误的号码谢谢，再见，好吧，如果我想的话，现在我可以通过再次捏合来放大，或者我可以双击放大，我得到的
bookmarked and uh let's go to the washington monument and so here's washington dc and i could just double tap and and i'm going in a little further here just double tapping in and there's the washington monument there and i'll double tap in again and but now i want to show you something else satellite images so i just hit this button called satellite down at the bottom and it's going to replace the map with satellite images there we go and i can just double tap in and double tap in again and let's let's catch it up to me here there we go and let's double tap in again this is the washington monument there we go look at this you see people down there oops there we go yep isn't that incredible right on my phone it's unbelievable so let's go i've got another one the eiffel tower which is very cool i set this one uh to be uh look at this there's the eiffel tower there's people at the eiffel tower you can see look at that incredible and here just one last one i have to show you the colosseum in rome so again here we are in rome and that's as far as we can go with the map but we can go a little further with the satellite there's the coliseum there's the roman coliseum satellite imagery right on the phone look at that that's the coliseum unbelievable right on her phone what do you think so all these amazing things this is a breakthrough internet communicator built right into iphone the first rich plaintext email on a phone the first real web browser on a phone best version of google maps on the planet 地图分辨率越来越高，所以让我们去别的地方吧，我我已经添加了书签，呃，让我们去华盛顿纪念碑，这里是华盛顿特区，我可以双击，我要走得更远一点，只需双击，那里有华盛顿纪念碑，我将双击一次又一次，但现在我想给你看一些其他的卫星图像，所以我只需点击底部的这个名为卫星的按钮，它将用卫星图像替换地图，我们就可以了，我可以双击并再次双击让我们在这里跟上它，我们走，让我们再次双击这是华盛顿纪念碑，我们去看看这个，你看到下面的人，哎呀，我们走了，是的，就在我的手机上，这不是那么令人难以置信，这令人难以置信所以我们走吧，我还有一个埃菲尔铁塔，非常酷，我设置了这个，呃，呃，看看这个，那里有埃菲尔铁塔，埃菲尔铁塔上有人，你可以看到，看看那个令人难以置信的，这里只是最后一个我必须向您展示罗马的罗马斗兽场，所以我们又在罗马了，这就是我们可以用地图走的最远的地方，但是我们可以用卫星走得更远，那里有罗马斗兽场，电话上有罗马斗兽场的卫星图像看看那是令人难以置信的体育馆就在她的手机上你怎么看所以所有这些令人惊奇的事情这是一个内置在iphone中的突破性互联网通信器手机上第一个丰富的plaintext电子邮件手机上第一个真正的网络浏览器谷歌的最佳版本地球上的地图
we're very very happy with this again email push email imap free yahoo and almost any other imap and pop mail service you want to hook up to incredible new technology for entering text far better than we've seen on phones before a real browser on the phone we can see real web pages in portrait or landscape we can zoom in on what we want to take a look at more closely google maps and widgets it's the internet in your pocket for the first time ever now you can't you can't really think about the internet of course without thinking about google right and for google what we have on our phone working with them is of course google search we have that built right into the browser just type what you want hit google and you're off and google maps we're working very closely with them to make this all happen we're thrilled with the results and it's my pleasure now to introduce dr eric schmidt google's ceo congratulations steve what an incredible job so steve um you know i've had the privilege of joining joining the board and there's a lot of relationships between the boards and i thought uh you know if we just sort of merged the companies we could call them apple goo but i'm not a marketing guy what i like about this new device and the new architecture of the internet is that you can actually merge without merging steve says that each company should do the absolutely best thing that they can do every time and i think he's shown it once again today and internet architectures right know internet architectures allow you now to take the enormous brain trust that is represented by the apple development team and combine that with the open protocols and data services that companies like google and the others represented that 小部件以及所有具有边缘和Wi-Fi网络的东西，我们再次对此感到非常高兴电子邮件推送电子邮件imap免费雅虎和几乎任何其他imap和流行邮件服务，你想连接到令人难以置信的新技术来输入文本比我们在手机上看到真正的浏览器之前在手机上看到的要好得多我们可以看到纵向或横向的真实网页我们可以放大我们想要更仔细地查看的内容口袋里现在第一次你不能你不能真正考虑互联网当然不考虑谷歌权利和谷歌我们在手机上与他们合作的东西当然是谷歌搜索我们已经内置了浏览器只需输入您想要的内容点击谷歌然后您就可以离开谷歌地图我们正在与他们密切合作以实现这一切我们对结果感到非常兴奋现在我很高兴介绍埃里克施密特博士谷歌的首席执行官祝贺史蒂夫是多么了不起的工作所以史蒂夫嗯你知道我有幸加入董事会并且董事会之间有很多关系而且我想呃你知道如果我们只是合并我们可以称之为苹果公司的公司但我不是营销人员，我喜欢这个新设备和互联网的新架构的原因是，你实际上可以在不合并的情况下进行合并，史蒂夫说，每家公司都应该做他们每次都能做的绝对最好的事情，我认为他今天再次展示了互联网架构，互联网架构让你现在可以利用以苹果开发团队为代表的庞大的智囊团，并将其与谷歌和其他公司所代表的开放协议和数据服务相结合
environment for end users what i particularly like about this is it's the first time it's all to come together in one place now from a google perspective what we've done is we've pushed very very hard to partner with others in particular to partner with apple the companies the cultures are similar innovation having fun while you're doing it and also working with many many different data services so steve showed a little bit of some of the components some of the pieces and so forth that you can do but understand that this is a set of data that's from maps and partners and so forth so that you really can get the full integration the person doesn't understand how how hard it was to get it all together it comes together seamlessly from my perspective this is the first of a whole new generation of data services where these powerful based cloud computers google being we hope a leading representative provides plaintext xml and other sophisticated services that the safari browser that's embedded in the iphone and many other of its type devices and future devices out of apple will be able to take advantage steve my congratulations to you and this product is going to be hot thank you very much as a board member you'll get one of the first ones okay now you also can't think about the internet without thinking about yahoo and again on the phone we've got yahoo search built right in you can select which one you want to use just type in something hit that yahoo button and boom you're off and of course we also have yahoo imap email services and so it is my great pleasure to introduce jerry yang co-founder and chief yahoo jerry congrats thank you thank you thank you steve i'm not a board member of apple but i would love to have one of these too obviously wow all this for a phone pretty incredible and and what a great device steve we are uh really proud at yahoo to 稍后会为最终用户将它们实际放在一个无缝环境中，我特别喜欢的是，从谷歌的角度来看，这是第一次将所有东西放在一个地方，我们所做的是我们'我非常努力地与他人合作，特别是与苹果公司合作，这些公司的文化是相似的创新，在你做的时候享受乐趣，并且还使用许多不同的数据服务，所以史蒂夫展示了一些组件你可以做的一些事情等等，但要明白这是一组来自地图和合作伙伴等等的数据，这样你才能真正获得完整的整合，这个人不明白获得它有多难从我的角度来看，它无缝地结合在一起，这是全新一代数据服务中的第一个，这些强大的基于云计算机的谷歌是我们希望领先的代表提供plaintextxml和其他复杂的服务，嵌入在safari浏览器中iphone和许多其他类型的设备以及苹果未来的设备将能够利用史蒂夫，我向你表示祝贺，这个产品将会很热，非常感谢你作为董事会成员，你将成为第一批产品之一好吧，现在你也不能在不考虑雅虎的情况下考虑互联网，再次在电话上，我们已经内置了雅虎搜索，你可以选择你想要使用的搜索，只需输入一些内容，点击雅虎按钮，然后你就可以了。重新关闭，当然我们也有雅虎imap电子邮件服务，所以我很高兴介绍杨杰里联合创始人兼首席雅虎杰瑞恭喜谢谢谢谢谢谢史蒂夫我不是苹果的董事会成员但我会很明显，我很喜欢其中之一，哇，这对于一部手机来说真是太棒了，而且这是一个多么棒的设备，史蒂夫，我们为雅虎与苹果合作感到非常自豪，
doing but also uh hopefully on a whole variety of other popular services from yahoo one of the things that we're going to be doing with apple is also launching some of our new services that we announced this week the yahoo go yahoo onesearch and hopefully we can get yahoo onesearch which is one of our new products on this phone which is a really innovative way of looking at search you're really able to not get the traditional web search results but rather get all the things you want in a very concise format aggregated if you type in things like san francisco you'll get all the uh local news local weather and local uh maps all in one place so we're looking forward to doing that as steve said mail is a killer app on the on the phone and uh yahoo is really trying to re-design and re-innovate and reinvent the web experience and internet experience on the mobile devices so on the email you can look forward not only to great web services like the best spam protection address books integration and the calendar if you're on yahoo just think it's basically like having a blackberry without the exchange server this is really going to be really great not only having a seamless experience from your pc taking to your mobile internet yeah there's some clapping out there i can hear that lastly we want to be able to really take what apple is doing on the phone by reinventing the phone and reinventing the uh the device we want to be able to do that on the internet and what we're doing is really being able to take great form factors great user experiences and great ui uh that we're taking from uh not only the web but also in the backend services and translate them into a seamless web experience so we're big believers in great hardware and great software and we're big believers in taking the web services and web 2.0 model and taking it to the device world so steve my address you had it all please send it to me thanks again thanks great to be your partner thank you you know it's been great having 不仅是我们正在做的第一个雅虎imap电子邮件，而且也希望在雅虎的各种其他流行服务上，我们将与苹果一起做的事情之一就是推出我们本周宣布的一些新服务，yahoogoyahooonesearch，希望我们能得到yahooonesearch是我们在这款手机上推出的新产品之一，它是一种真正创新的搜索方式，你真的无法获得传统的网络搜索结果，而是以一种非常简洁的聚合格式获得你想要的所有东西，如果您输入诸如旧金山之类的内容，您将在一个地方获得所有当地新闻、当地天气和当地地图，所以我们期待这样做，因为史蒂夫说邮件是手机上的杀手级应用程序，嗯雅虎确实在尝试重新设计、重新创新和重塑移动设备上的网络体验和互联网体验，因此在电子邮件上，您不仅可以期待出色的网络服务，如最好的垃圾邮件防护地址簿集成和日历你在雅虎只是认为它基本上就像没有交换服务器的黑莓这真的会非常棒不仅有从你的电脑到你的移动互联网的无缝体验是的有一些鼓掌在那里我终于可以听到了我们希望能够通过重新发明电话和重新发明我们希望能够在互联网上做到这一点的设备来真正采用苹果在电话上所做的事情我们正在做的是真正能够采取很好的形式因素出色的用户体验和出色的UI呃，我们不仅从网络中获取，而且还从后端服务中获取，并将它们转化为无缝的网络体验，因此我们非常相信优秀的硬件和优秀的软件，而且我们很强大相信采用web服务和web2.0模型并将其带到设备世界所以史蒂夫我的地址你已经知道了请发给我再次感谢非常感谢成为你的合作伙伴谢谢你知道拥有
and we've been able to work with these guys really closely and it's been an incredible pleasure to work on this great technology and bring it to everybody in iphone so thank you guys so much you've really helped us put the internet in your pocket so internet communicator an ipod and a phone let's put them all together and see what you can do in a real life scenario so let's take a look i'm uh i want to listen to some music so i'm going to go into my ipod here and uh let's see uh in artists i want to listen to uh oh maybe red hot chili peppers i love those guys and so i'm listening to a song of theirs and let's see what happens when i get a phone call music fades out screen changes i got a phone call coming in so i can ignore it but i think i'm going to answer it so i'll answer it howdy hi phil now knows who phil is because he's in my address book so it puts his little picture up here and everything up there and how i feel listen i'm kind of busy right now what can i do for you oh i was hoping you were done because there's a photo that you had a hawaii i was kind of hoping you could send it to me and i could use that as my wallpaper okay uh hold on just a sec so i pushed the home button here down at the bottom and i go home right here and i'm still on the call you can see the uh the phone thing flashing right there in the lower left and i go into photos and now i'm in photos and again you can see the bar across the top the green bar i can just touch that to return to the 两家最伟大的公司真是太棒了在谷歌和雅虎的网络上，我们已经能够与这些人非常密切地合作，并且非常高兴能够研究这项伟大的技术并将其带给每个人iphone所以非常感谢你们'我们真的帮助我们把互联网放在口袋里所以互联网通信器iPod和电话让我们把它们放在一起看看你在现实生活中能做什么所以让我们来看看我是呃我想听一些音乐所以我要在这里进入我的ipod呃让我们看看艺术家我想听呃哦也许红辣椒我喜欢那些人所以我正在听他们的歌让我们看看会发生什么当我接到电话时音乐逐渐消失屏幕变化我接到电话打进来所以我可以忽略它但我想我会接听所以我会接听你好菲尔现在知道菲尔是谁因为他在我的通讯录所以把他的小照片放在这里和那里的所有东西以及我的感受听着我现在有点忙我能为你做些什么哦我希望你完成了因为有一张你有夏威夷的照片我有点希望你能把它发给我，我可以用它作为我的墙纸好吧，等一下，所以我按下底部的主页按钮，然后我就在这里回家，我还在打电话，你可以看到uh手机的东西在左下角闪烁，我进入照片，现在我在照片中，你可以再次看到顶部的绿色条，我可以触摸它返回到
wanted to use it for a screensaver it was one of the ones that was taken in hawaii i think it was this one yep there it is so you want me to mail this to you phil oh that'd be great all right so i again i just go down here and push this button and rather than use it as wallpaper i'm going to email it and uh so watch what happens now it shrinks it a little bit and then a compose window will come up right behind it there we go and uh i will just tap in the two field and send this to phil here phil schiller there we go and uh the email's there yep it's there and i'm just going to send it hey phil that should be on its way right now okay okay yep anything else yeah i was kind of hoping that you're done soon that we could not only get some dinner but maybe catch a movie tonight so anything you want to see um let me go check it out i've got uh i think i've got fandango and my bookmarks here and uh yes i do let's go to fandango figure out what movies are playing there's nothing personal here okay here's fandango let's just double tap and here's the movies playing yep how about we go see uh night at the museum i haven't seen that yet i haven't either that'd be great great all righty hey take care phil now what i'm going to do is to go back to my call i just touched the top here and i'm back at my call and i'm just going to go ahead and end the call and what happens now back in my music so this is what it's like when you put it all together iphone today apple is reinventing the phone now how does this stack up let's go back to to these guys let's take a look well these are their these are their home screens and again as you recall this is iphone's home screen um this this is what their contacts look 打电话，菲尔想要一张照片，呃，他想把它用作屏幕保护程序，这是在夏威夷拍摄的其中一张，我想是这张，是的，所以你想让我把它邮寄给你，菲尔哦，那个会很棒的，所以我再次下到这里并按下此按钮，而不是将其用作墙纸，我将通过电子邮件发送它，呃，所以看看现在发生了什么，它缩小了一点，然后是一个撰写窗口会在它后面出现，我们走了，呃，我将点击两个字段，然后将它发送给这里的philphilschiller，我们走了，呃，电子邮件就在那里，是的，它就在那里，我正要发送它，嘿，菲尔，那个现在应该在路上了好的好的是的是的我有点希望你尽快完成我们不仅可以吃晚饭而且今晚也许可以看电影所以任何你想看的东西让我去看看出来了，嗯，我想我有fandango和我的书签，嗯，是的，我确实让我们去fandango看看正在播放什么电影这里没有什么私人的东西好吧这是fandango让我们双击这是正在播放的电影是的如何关于我们去博物馆看uhnight我还没有看到我也没有那会很棒很棒好吧嘿保重菲尔现在我要做的是回到我的电话我只是触及这里的顶部，我回到我的电话中，我将继续并结束电话，现在回到我的音乐中，这就是当你把它们放在一起时的感觉今天苹果正在重塑电话现在是怎么叠加的让我们回到这些人身上让我们好好看看这些是他们的这些是他们的主屏幕你还记得这是iphone的主屏幕嗯这是他们的联系人的样子
and again you just pick one and you see everything about that person all the information you have this is what mail looks like on these smartphones again this is what mail looks like on iphone you have rich plaintext rich text email this is what calendars look like on these guys that's what calendars look like on iphone this is what the web looks like and we tried to make it look as good as we could on these it usually looks worse and this is what you get and of course this is what you get on iphone and you can zoom in and see anything you want and this is what you get for music players nobody really uses them much and this is what you get on iphone so after today i don't think anyone's going to look at these phones quite the same way again now let me tell you about some accessories we've got for iphone got some great stereo headphones we're going to be shipping and they've got a little addition to them which is this little thing right over here it's a microphone and a switch so you can talk uh you have them in there you can get a call just talk the beautiful reception on the microphone and just push it together to answer a call or hang up on a call and so you can be wearing them and just dangles right there and picks up your voice beautifully and we also have a bluetooth accessory headset that we're going to be shipping there it is right there it's incredibly small and uh just to let you see what it looks like it's got one button on the top for answering and hanging up a phone call you never have to turn it off or on it just goes to sleep it automatically pairs with iphone so you don't have to worry about paisring it's really simple and uh it's very tiny this is what it looks like in here it's just beautiful it's the coolest one that we've ever seen so bluetooth headset coming as well 这是什么iphone的联系人看起来像你再次选择一个然后你看到关于那个人的一切你拥有的所有信息这就是邮件在这些智能手机上的样子再次这就是邮件在iphone上的样子你有丰富的plaintext富文本电子邮件这是什么日历在这些家伙身上的样子这就是日历在iphone上的样子这就是网络的样子我们试图让它看起来尽可能好在这些上它通常看起来更糟这就是你得到的当然这就是你在iphone上可以放大并看到任何你想要的东西，这就是你得到的音乐播放器，没有人真正使用它们，这就是你在iphone上得到的，所以今天之后我认为没有人会看这些手机再次以完全相同的方式现在让我告诉你一些我们为iphone准备的配件有一些我们将要发货的很棒的立体声耳机他们还有一些额外的东西这就是这里的小东西它是一个麦克风和一个开关，这样你就可以说话了，嗯，你把它们放在里面了，你可以接电话，只需说一下麦克风上漂亮的接收效果，只需将它们推到一起即可接听电话或挂断电话，这样你就可以佩戴它们就挂在那里，美妙地拾取你的声音，我们还有一个蓝牙配件耳机，我们将在那里运送它就在那里，它非常小，呃只是为了让你看看它看起来像它有一个顶部的按钮用于接听和挂断电话您无需将其关闭或打开它只是进入睡眠状态它会自动与iphone配对所以您不必担心配对它真的很简单而且非常小这个就是它在这里的样子它很漂亮这是我们见过的最酷的蓝牙耳机和
a lot of these phones a lot of these smartphones have pretty pretty low battery life we've managed to get five hours of battery and that's for talk time or video or browsing five hours of battery life and 16 hours of audio playback so that's dramatically better than any of these smartphones there's a tremendous amount of high technology in iphone we've been pushing the state of the art in every facet of this design so let me just talk a little bit about it here we've got the multi-touch screen a first miniaturization more than we've ever done before a lot of custom silicon tremendous power management os 10 inside a mobile device featherweight precision enclosures three advanced sensors desktop class applications and of course the widescreen video ipod we've been innovating like crazy for the last few years on this and we filed for over 200 patents for all the inventions in iphone and we intend to protect them so a lot of high technology i think we're advancing the state of the art in every aspect of this design so iphone is like having your life in your pocket it's the ultimate digital device so what should we price it at well what do these things normally cost an ipod the most popular ipod 199 dollars for four gig nano what's a smartphone cost well they they say you get the phone and some of the internet with it although that's questionable but they cost somewhere between around 299. you can get them for 199. palm just introduced a new one at 399 yesterday so generally average about 299 with a two-year contract now these phones sort of do music but nobody uses them for music because they're not very good and so they end up buying an ipod to go with the phone we know we sell the ipod and so people spend 499 on this combination what should we charge for iphone because iphone's got a lot more than this stuff right it's got video real video it's got this beautiful gorgeous wide screen it's got multi-touch user interface 电池寿命一样我设法获得了5小时的电池续航时间，用于通话时间或视频或浏览5小时的电池续航时间和16小时的音频播放时间，因此这比任何这些智能手机都好得多我们在iPhone中采用了大量的高科技在这个设计的各个方面都在推动最先进的技术，所以让我在这里稍微谈一谈我们已经有了多点触摸屏，这是我们在大量定制硅之前所做的第一次小型化移动设备中的电源管理OS10轻量级精密外壳三个高级传感器桌面级应用程序，当然还有宽屏视频iPod我们在过去几年中一直在疯狂创新，我们为所有发明申请了200多项专利iphone，我们打算保护它们，所以很多高科技我认为我们在这个设计的各个方面都在推进最先进的技术，所以iphone就像把你的生活放在口袋里一样，它是终极数字设备，所以我们应该定价什么好吧，这些东西通常要花多少钱最流行的ipod199美元，四台gignano什么是智能手机，他们说你得到了电话和一些互联网，虽然这是有问题的，但它们的成本在299美元左右.你可以花199美元买到。palm昨天刚刚推出了一款新手机，价格为399，所以通常平均价格为299美元，合同期为两年，现在这些手机可以播放音乐，但没有人用它们播放音乐，因为它们不是很好，所以他们最终购买了一个ipod来搭配我们知道我们销售ipod的手机，所以人们在这种组合上花费499华丽的宽屏它有多点触控用户界面
it's got plaintext email it's got cover flow and on and on and on and this stuff would normally cost hundreds of dollars so how much more than 4.99 should we price iphone well we thought long and hard about it because iphone just does so much stuff so much better experience on a call and managing your contacts and visual voicemail random access voicemail for the first time texting and email and real browser and google maps and tremendous ipod and cover flow and video what should we price this thing at well for four gigabyte model we're going to price it at that same 4.99 no premium whatsoever 499 and we're going to have an 8 gigabyte model for just 5.99 so we're going to price it starting at 499 now when's it going to be available we're going to be shipping these in june yeah june we're announcing it today because with products like this we got to go and get fcc approval which takes a few months and we thought it'd be better if we introduced this rather than ask the fcc introduced to introduce it for us so here we are and we're going to be shipping it in june in the us we're going to europe hopefully by the fourth calendar quarter of this year and asia in 2008 so june in just a few months will be shipping in the us and when we do our partner is going to be singular we've chosen singular they are they are the best and most popular network in the country 58 million subscribers they are number one and they're going to be our exclusive partner in the u.s now it's a unique partnership though we're not just going to be selling phones and services together we're going to be doing innovation together we worked with singular on visual voicemail because it's an innovation that requires both innovation on the phone and in the network you can't do it in just one 它有wi-fi它有一个真正的浏览器它有plaintext电子邮件它有封面流等等等等这些东西通常要花费数百美元所以比4.99应该多多少我们给iphone定价很好，我们考虑了很长时间，因为iphone做了很多事情，所以在通话和管理您的联系人和可视语音邮件方面有更好的体验，第一次随机访问语音邮件，发短信和电子邮件，真正的浏览器和谷歌地图和巨大的ipod和coverflow和video我们应该为4GB型号的产品定价多少我们将同样定价4.99没有任何溢价499而我们将有一个8GB型号仅为5.99所以我们'我们现在打算从499开始定价，什么时候可以买到我们将在6月发货，是的，6月我们今天宣布它，因为对于这样的产品，我们必须去获得fcc批准，这需要一些时间几个月，我们认为如果我们介绍这个而不是让fcc介绍给我们介绍它会更好，所以我们在这里，我们将在6月在美国运送它，我们希望到欧洲今年的第四个日历季度和2008年的亚洲所以6月份将在短短几个月内在美国发货，当我们这样做时，我们的合作伙伴将是奇异的，我们选择了奇异的他们是最好和最受欢迎的网络在全国有5800万订户，他们是第一，他们将成为我们在美国的独家合作伙伴我们一起在可视语音邮件上与singular合作，因为这是一项创新，需要在电话和网络上都进行创新，你不能只在一个
is the first fruit of this collaboration and you will see more and we start shipping in june we'll be selling iphone through our own stores and through singular stores and it's my pleasure to introduce the ceo of singular stan sigmun congratulations my friend thank you thank you thank you you know steve and i first met about two years ago in new york city when he shared with me this vision that he had for this product and we've been working on it for some time and actually entered into a contractual agreement without us ever seeing the device or the phone that was because of the confidence that i have and steve and his leadership team to deliver on the vision that they have and every time i see this it's just wow it's just wow it's really really cool you've exceeded my expectations it's a real honor for singular to be partnering with apple today and i've brought with me another company to celebrate in this and it's a pretty big company it's the new atnt you know 11 days ago att became a full park i mean singular became a full part of the new at family and this new family will help fulfill the vision we have of wireline wireless broadband and video coming together on one device in the ways that customers haven't imagined today singular and apple are truly raising the bar we're announcing a partnership that the mobile phone experience takes the mobile phone experience to a real new level by bringing together the best network with the best device networks are the foundation of what singular and att do singular offers the largest digital and voice data network in america today the singular network has the fewest dropped calls in this country and att 地方做，你必须在两个地方都做，并且协作，所以可视语音邮件是第一个这次合作的成果，你会看到更多，我们将在6月开始发货，我们将通过我们自己的商店和singular商店销售iphone，我很高兴介绍singularstansigmun的首席执行官，祝贺我的朋友谢谢谢谢谢谢谢谢你知道史蒂夫和我大约两年前在纽约市第一次见面，当时他与我分享了他对这个产品的愿景，我们已经为此工作了一段时间，实际上在我们从未见过的情况下签订了合同协议设备或电话是因为我有信心，史蒂夫和他的领导团队实现了他们的愿景，每次我看到这个它只是哇它只是哇它真的很酷你超出了我的期望singular今天能与apple合作，我感到非常荣幸，我带来了另一家公司来庆祝，这是一家相当大的公司，这是你知道的新atnt，11天前att变成了一个完整的公园，我的意思是singular变成了一个新at系列的全部组成部分和这个新系列将有助于实现我们的愿景，即有线无线宽带和视频以客户今天无法想象的方式在一台设备上融合在一起，奇异和苹果正在真正提高我们的标准宣布建立合作伙伴关系，通过将最好的网络与最好的设备网络结合在一起，手机体验将手机体验提升到一个真正的新水平，这是singular和attdosingular提供当今美国最大的数字和语音数据网络的基础在这个国家，singular网络的掉话率最少，att
in this community when it comes to networks att wrote the book their quality is legendary put this network experience that singular and a t have and apple products together and what do you get first you get the best voice and data services with the best user experience available anywhere second you get real compelling products and services for example there's a voice visual voicemail that steve mentioned which lets you look at the voice message you want to hear and when you want to hear it as steve mentioned to create the visual voicemail it took innovation on singular's part at the network level and by apple with the device and i promise you'll see more of that coming down the road third when you buy combined singulars 2100 retail stores in number one wireless online store with apple's already legendary retail stores and online stores you've got unmatched distribution yes we're truly pleased to partner with apple to deliver one of the most eagerly awaited wireless products ever the iphone that he showed you with the iphone you get a breakthrough wireless experience and we'll be working shoulder shoulder with steve and his team to make sure that the integration of the iphone and our network is seamless this is only the beginning we are just introducing a new product we are changing the way companies work together apple and singular have a multi-year exclusive partnership the new iphone is only available with singular wireless services this is not an mvno iris is a unique relationship that lets apple be apple and singular be singular apple has built a device combining the best phone ipod and mobile internet experience ever 是这个社区最大的宽带互联网服务提供商，就网络而言你会得到什么首先你得到最好的语音和数据服务以及最好的用户体验其次你得到真正有吸引力的产品和服务例如史蒂夫提到的语音可视语音邮件可以让你查看你想要的语音消息听到，当你想听到它时，史蒂夫提到要创建可视语音邮件，它在网络层面和苹果对设备进行了创新，我保证你会在第三次购买时看到更多这样的东西将singulars2100家零售店与apple已经传奇的零售店和在线商店结合起来，您将获得无与伦比的分销是的，我们真的很高兴与apple合作，提供有史以来最受期待的无线产品之一iphone他向您展示了iphone，您可以获得突破性的无线体验，我们将与史蒂夫和他的团队并肩工作，以确保iphone和我们的网络无缝集成这只是一个开始，我们只是推出一个新的我们正在改变公司合作方式的产品apple和singular有多年的独家合作伙伴关系新的iphone只提供singular无线服务这不是mvnoiris是一种独特的关系，让apple成为apple，singular成为singularapple拥有打造一款结合最佳手机iPod和移动互联网体验的设备
and att customers our customers will get the best network and services in the business people will benefit from the best that companies they already know and trust and what they have to offer apple singular and atnt have come a long ways and now we're picking up the pace a little over six years ago bell south and att came together to form singular 11 days singular joined the new att today singular and att are working together to provide our customers the most innovative enjoyable and reliable service in the industry i hope you're as excited as we are and what we have to see and enjoy here this is going to be a terrific ride thank you very much steve and congratulations you know as stan said we started working together about two years ago and we come from pretty different worlds the telecommunications industry the computer industry and of course music with the ipod and and yet we have worked wonderfully together and we love these guys and we think it's we're going to bring some great stuff to market over the years together so let's take a look at uh at this market and how big it is my clicker's not working oh there it is maybe it is working so how big is this market well let's take a look now alrighty clicker is not working all right they're scrambling backstage right now you know when i was in high school steve wozniak iphone用户将成为独一无二的客户，我们的客户将获得最好的网络和服务，商务人士将受益于他们已经了解和信任的最好的公司以及他们拥有的东西提供applesingular和atnt已经走了很长一段路，现在我们正在加快步伐六年前bellsouth和att一起组建了singular11天singular今天加入了新的attsingular和att正在共同努力为我们的客户提供业内最具创新性的愉快和可靠的服务我希望你和我们一样兴奋，我们在这里必须看到和享受这将是一次了不起的旅程非常感谢你，史蒂夫，祝贺你知道斯坦说我们大约两年前开始一起工作，我们来自完全不同的世界——电信行业、计算机行业，当然还有iPod的音乐，但我们一起工作得非常好，我们喜欢这些人，我们认为我们是多年来将把一些很棒的东西一起推向市场所以让我们来看看这个市场有多大我的答题器不起作用哦也许它在起作用所以这个市场有多大让我们来看看现在好吧唱首歌不能正常工作他们现在正在后台争先恐后你知道我在高中的时候史蒂夫沃兹尼亚克
uh made this little device called a tv jammer and it was this it was this little oscillator that put out frequencies that would screw up the tv and woz would have it in his pocket and we'd go into like a dorm at berkeley where he was going to school and a bunch of folks would be watching like star trek and he'd screw up the tv and somebody go up to fix it and just as they had their foot off the ground he'd turn it back on if they put their foot back on the ground he'd screw up the tv again and within five minutes he'd have somebody like this for the rest of the star trek episode okay so maybe it's working now maybe they're gonna have to click them for me so game consoles 26 million game consoles were sold in 2006 worldwide actually a little smaller than you think it's not such a big market digital cameras dwarfed it at 94 million mp3 players 135 million and pcs about 209 mobile phones just about a billion last year worldwide so what does this tell you what this tells you is that one percent market share equals 10 million units this is a giant market if you just one percent market share you're going to sell 10 million phones and this is exactly what we're going to try to do in 2008 our first full year in the market is grab one percent market share and go from there so we're going to enter a very competitive market a lot of players we think we're gonna have the best product in the world and we're gonna go for it and see if we get one percent market share 10 million units in 2008 and go from there so today we've added to the mac and the ipod we've added apple tv and now iphone 和我主要是史蒂夫呃制作了这个叫做电视干扰器的小设备就是这个小振荡器频率会搞砸电视，woz会把它放在他的口袋里，我们会像他去学校的伯克利的宿舍一样，一群人会像星际迷航一样看，他会搞砸了电视，然后有人上去修理它，就在他们的脚离开地面时，他会重新打开它，如果他们把脚放回地上，他会再次把电视搞砸，五分钟之内他就会星际迷航剧集的其余部分都喜欢这样的人好吧所以也许它现在正在工作也许他们将不得不为我点击它们所以游戏机2006年全球售出2600万台游戏机实际上比你想象的要少一点不是这样去年全球有9400万台MP3播放器、1.35亿台和209台移动电话的大市场数码相机使它相形见绌，只有大约10亿台，所以这告诉你什么这告诉你1%的市场份额等于1000万台这是巨大的市场，如果你只有百分之一的市场份额，你将销售1000万部手机，这正是我们在2008年要尝试做的，我们在市场上的第一个完整年度是抓住百分之一的市场份额，然后从那里开始所以我们将进入一个竞争非常激烈的市场，很多玩家认为我们将拥有世界上最好的产品，我们将全力以赴，看看我们能否在2008年获得1000万台的1%市场份额从那里开始，所以今天我们添加了mac和ipod，我们添加了appletv，现在又添加了iphone